In this day and age, you can’t run a business without a website. It makes your company more visible online, which is its primary function. However, it also helps to market and sell your products and services. Or at least it should. Many business owners feel underwhelmed if they don’t see conversions they want from their sites. And although there are lots of reasons why this might be happening, bad design is always one of the biggest culprits. To help you eliminate this as a factor, we’ll take a look at how you can make your website more user-friendly.
You see, users now expect more than just getting information from your website. They also want to be entertained, and they don’t want to struggle to find what they need. So, the experience needs to be both intuitive and comfortable. You have to think about everything from aesthetics to the placement of your CTAs. It’s not the easiest thing to do. But if you manage to do it, your business can grow through SEO like it never did before.
Let’s get right into it and see what the things you should focus on are.
A man working on his tablet while checking emails on the computer.
With a good website, your business can grow a lot faster. Alt tag: Two men sitting in the park talking about how to make your website more user-friendly.
Attractive designs
If you want your users to find your site visually appealing, you should go with a website layout they’re familiar with. For example, you can’t go wrong with a format that has two or three columns. These are pretty common. So, no matter who your target audience is, they’ll feel right at home.
You also want to keep it consistent. If you go with a column on the side, it should be present on every page of your site. That will make it look professional. On top of that, you want to have a nice user interface. It’s little things like this that make all the difference.
Don’t forget to pay attention to the color scheme as well. It should reflect your corporate identity and help your text pop out. All of these things need to be in perfect harmony if you want to have the best results.
There’s a lot of trickery involved in achieving all of this. You need to know what you’re doing so you can get there on your first try. So, if you’re not sure about how to do it, the experts from WP Full Care can provide you with some helpful advice. These professionals dedicate their lives to making websites perfect. So, if you want to get in front of your competition, hiring them is your best bet.
Intuitive navigation
The next thing we want to talk about is navigation. You want it to be as intuitive as possible. But what does this mean?
In essence, your website should look and behave like users expect it to. You shouldn’t invent your own way of navigation. Even if you take your time and explain it, most users won’t be bothered to learn it. So, it’s best to go with already well-known and established solutions. And let’s look at what the main features of these are.
To make your website more user-friendly, make the navigation menu straightforward to use. All your links should be concise. And if there are too many of them, think about incorporating a drop-down menu. This way, people who visit your website will be able to navigate through it easily. They’ll find what they want, and you’ll get another customer. And that’s just one of the advantages of using web design services in Dubai. There will be more talk about the rest of them throughout the article.
If you want to make your website more user-friendly, you should develop an excellent navigation system. Alt tag: A woman sketching a website navigation system.
Fast loading times
In 2021, no one has time for a slow website. Internet users are impatient, and they won’t wait for your pictures to load if it takes too long. On top of that, most of the internet searches these days are done over the smartphone. So, you have to adjust your loading times to make your site work on these as well.
So, it’s best to test it. Use emulators and set them at a 56K internet connection. This will give you the most accurate real-world results to work with. Also, these emulators will offer you solutions on how you can speed up your website. You can expect things like compression of the HTML, CSS, and JavaScript files, among others. Using smaller images can also do wonders for slow internet connections.
It’s worth mentioning that your site might be running slower if you have some security issues. And this is where some very helpful safety tools come in. These tools can help you manage safety at all times. So, if you have trouble speeding up your loading times, you can use apps like Sucuri or Intruder to see if there are any deeper problems with your website.
Enable search option
If you have many things on your site, one of the essential things you need to do is provide a search engine box. If you make it pop out at each page’s upper right-hand corner, your users will appreciate it. It can save them a lot of time, and they’ll love it. Also, if your navigation system isn’t a work of art, having the search option can be a real lifesaver.
There’s just one thing we want to bring your attention to here. If there are no results for the searched query, make sure that the site displays zero results. Otherwise, your users will feel like you’re misleading them, and they’ll probably leave the site. And as we all know, that’s something you want to avoid at any cost.
With the search option, you can make anything on your site easy to find. Alt tag: A man holding a magnifying glass.
Conclusion
It’s not unusual that you want to do everything you can to stay on par with the latest trends of website design in the UAE. That’s how things should be. And all the tips we gave you today will help you get there.
However, there’s a lot more to it. When you make your website more user-friendly, people who visit it will feel welcome, and they’ll interact more. So, make sure not to invest only in looks. Aesthetics is important, but the substance is crucial. Pay attention to every bit of it, and you’ll see more and more visitors coming back to your site.
